Tuesday, April 20, 2010

Magnolia's Standard Templating Kit reduces project risk

Today, basic web content management functionality has become a commodity readily available in a thousand shades. Where does Magnolia CMS provide value not available elsewhere? It depends on your specific use-case. To some people, Magnolia's usability is key. Others need Magnolia's flexibility, the ability to easily integrate and adapt to any business requirements or Magnolia's outstanding scalability.

However, no matter what your use-case is, to provide value, your website will typically be custom-built on top of what any "commodity CMS" provides. And it is here that Magnolia CMS provides unique benefits not found anywhere else, as you'll see in a minute.

With version 4, Magnolia CMS has introduced a ton of functionality for the front-end (publishing side) of content management. The "Standard Templating Kit" is a powerful framework to create your own custom sites. It provides:
  • core logic to make custom templating easier and more powerful than ever before
  • support for accessibility, SEO, multi-site and multi-language content
  • about 50 production-ready content types ("paragraphs")
  • nearly 20 production-ready page templates based on typical use cases (e.g. home page, section, article, event, news etc.)
  • a configuration framework that allows you to extend, replace or customize any aspect of STK
To showcase its functionality, a complete production-quality website is provided as an example that can be easily adapted to your needs and provides an excellent starting point to define your requirements.

As should be clear from the above list, the STK provides significant value in itself. Consider the following graph. It compares the functionality provided by a demo site, a kick-start-kit or Magnolia's Standard Templating Kit (STK):

We know that the STK provides you with a significant head start, because so much of what you need is already provided. The next graph shows the effort remaining to build your custom website given the previous examples:

Compared to other options, the Standard Templating Kit significantly reduces the effort to build your custom website. Less effort generally means you will be faster, but more importantly, it means your project will be much more predictable. You have less unknowns. And for project managers, "unknowns" means project risk.

This is why ultimately, Magnolia's Standard Templating Kit greatly reduces the likelihood of a CMS project failure.